About Us


The brainchild of Ms. Ankita Mathur came to reality when INDI INSIDE started its journey with an aim to provide fashion in a modern retail environment to the Indian woman.


Established in 2018 at Jaipur, at INDI INSIDE a team of passionate creative minds create beautiful artisanal clothing for the modern Indian consumer and simultaneously work towards conserving Indian art and crafts and support and collaborate with hundreds of Artisans in Jaipur and other parts of India.

Our love for block printing, hand screen printing, tie dye, Indian textiles let us focus primarily on works that involve handcrafted techniques and processes. That is why, we call ourselves “HANDMADE INDIAN”. Taken care of by a team of young, passionate and enthusiastic minds, the brand is growing with each passing minute. Working towards our goal on a daily basis, we envision ourselves as a globally renowned Indian ethnic wear brand.